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Defining Freelance

Freelancer: A person who works as a writer, designer, performer, or the like selling work or services by the hour, day, job, etc., rather than working on a regular basis for one employer.

The second week of February is Freelancer Appreciation Week, and to celebrate, we wanted to talk about what freelancing is. As described above, a freelancer is a self-employed individual who sells their work or services based on what their work is worth rather than working full-time for any one particular employer. Given the individual works for themselves, why would they choose a career that seems unstable?

Freelancing allows a bit more flexibility in not only working hours, but also location. The individual is free to work at times and in locations that best suit their creativity and project focus. If the freelancer wants to work from a coffee shop in the afternoon, they can. If they’ve been staring at a computer for too long and want to take a short walk, they can. Many creatives struggle with remaining in a single, sometimes dull, environment all day, and this flexibility helps them to stay motivated, surround themselves with what inspires them, and keep their creative focus. This isn’t only beneficial to the freelancer, but also to the client. With the freedom to work in an environment that suits their work for their client, a freelancer can experience more creative energy and more motivation, thereby delivering a higher quality service.

Some people can struggle to do well or may simply not enjoy having another individual “assign” them tasks, delivery dates, and schedules based on a stereotypical work environment. Freelancing allows for an individual to work through the project outside “normal” business hours and determine how long it will take them to complete each piece of the project. This, too, can be beneficial for clients, as the client is not paying for time not spent on their project or overhead costs of having an employee in the office.

Other benefits to hiring a freelancer include:

  1. The “one and done” view. Once the project has been completed or the contract terminated, the client can choose not to work with that individual again.

  2. A single focus. The freelancer is focused on the specific project provided by the client instead of needing to multitask on multiple assignments associated with a specific job role. This means the project could, potentially, be completed sooner than if it was developed in-house.

  3. Cost effective. As explained above, freelancers charge based on the work, and that is all. This means you are not paying a set hourly wage for a specific individual, nor are you paying for any benefits (such as health care) for that position. While freelancers may charge by the hour depending on the project, that hourly rate is based solely on that project, the level of skill, talent, or expertise needs to complete the project, and time

If you’re looking to hire a freelancer but aren’t sure if it’s the right fit for your project, we would love to help. We can discuss your project and work with you to determine if hiring a freelancer is the appropriate way to approach your project.